Undergraduate Catalog 2019-2020

Marketing B.S.

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Marketing is more than a job - it is a crucial business function. The University of Houston-Clear Lake's Bachelor of Science in Marketing will provide you with the education that is necessary to succeed in advertising, event management, marketing research, public relations, social media and more. Discover the science and art of marketing strategy, while learning fundamental principles of advertising and promotion. Coursework in this degree program will provide you with opportunities to conduct market research, explore consumer behavior, study logistics and assess distribution and marketing channels.

The degree in Marketing leads to the Bachelor of Science.  A minimum of 57 Upper-Level (33XX and 43XX) hours and a total of 120 hours are required for the baccalaureate degree. 

University Core Requirements (42 Hours)

Communication (6 hours)
WRIT 1301 Composition I
Credit Hours: 3
WRIT 1302 Composition II
Credit Hours: 3

Additional Information

 Grades must be C- or better.
Mathematics (3 hours)
MATH 1324 Mathematics for Business and Social Sciences.
Credit Hours: 3

Additional Information

Grade must be C- or better.  Other courses may meet this requirement; however, MATH 1324 will still be required for all BUS majors.

Life and Physical Sciences (6 hours) 
Choose two course from the approved list:
ASTR 1303 Stars and Galaxies
Credit Hours: 3
ASTR 1304 Solar System
Credit Hours: 3
BIOL 1306 Biology for Science Majors I
Credit Hours: 3
BIOL 1307 Biology for Science Majors II
Credit Hours: 3
BIOL 1308 Biology for Non-Science Majors I
Credit Hours: 3
BIOL 1309 Biology for Non-Science Majors II
Credit Hours: 3
BIOL 2301 Anatomy & Physiology I
Credit Hours: 3
BIOL 2302 Anatomy & Physiology II
Credit Hours: 3
CHEM 1305 Introductory Chemistry I
Credit Hours: 3
CHEM 1311 General Chemistry I
Credit Hours: 3
CHEM 1312 General Chemistry II
Credit Hours: 3
ENSC 1301 Environmental Science I
Credit Hours: 3
ENSC 1302 Environmental Science II
Credit Hours: 3
GEOL 1303 Physical Geology
Credit Hours: 3
GEOL 1304 Historical Geology
Credit Hours: 3
PHYS 1301 College Physics I
Credit Hours: 3
PHYS 1302 College Physics II
Credit Hours: 3
PHYS 2325 University Physics I
Credit Hours: 3
PHYS 2326 University Physics II
Credit Hours: 3
Language, Philosophy and Culture (3 hours) 
Choose one course from the approved list:
HUMN 1301 Humanities
Credit Hours: 3
LITR 2341 Literature and Experience
Credit Hours: 3
PHIL 1301 Introduction to Philosophy
Credit Hours: 3
WGST 1301 Gender Matters: Introduction to Women's and Gender Studies
Credit Hours: 3
Creative Arts (3 Hours) 
Choose one course from the approved list:
ARTS 1303 World Art Survey I
Credit Hours: 3
ARTS 1304 World Art Survey II
Credit Hours: 3
ARTS 2379 Arts and the Child
Credit Hours: 3
American History (6 hours)
HIST 1301 United States History I
Credit Hours: 3
HIST 1302 United States History II
Credit Hours: 3
Government/ Political Science (6 hours)
POLS 2305 Federal Government
Credit Hours: 3
POLS 2306 Texas Government
Credit Hours: 3
Social and Behavioral Sciences (3 hours)
 Choose one course from the approved list:
ECON 2301 Principles of Macroeconomics
Credit Hours: 3

Additional Information

Other courses may meet this requirement, however, ECON 2301 will still be required for all Business majors.
Component Area Option (6 hours)
Two 1- hour Life and Physical Science Labs 
COMM 1315 Public Speaking
Credit Hours: 3
PSYC 1100 Learning Frameworks
Credit Hours: 1

College Core Requirements (48 hours)

The following courses, or their approved equivalents, constitute the business core and are required of all business students.  No more than 6 hours of grades in the range of D+, D or D- are permitted in upper-level Business Core Requirements. 

Core Requirements for Business Majors (48 hours)
ACCT 2301 Principles of Accounting I - Financial
Credit Hours: 3
ACCT 2302 Principles of Accounting II-Managerial
Credit Hours: 3
BAPA 1301 Business Principles
Credit Hours: 3
ECON 2302 Principles of Microeconomics
Credit Hours: 3
ISAM 1305 Business Computer Applications
Credit Hours: 3
LEGL 2301 Legal Environment of Business
Credit Hours: 3
MATH 1325 Calculus for Business and Social Sciences
Credit Hours: 3
DSCI 3321 Statistics I
Credit Hours: 3
DSCI 3331 Quantitative Methods for Management
Credit Hours: 3
ECON 3311 Money and Banking
Credit Hours: 3
FINC 3331 Business Finance
Credit Hours: 3
ISAM 3303 Information Systems for Management
Credit Hours: 3
MGMT 3301 Management Theory and Practice
Credit Hours: 3
MGMT 4312 Strategic Management (Capstone)
Credit Hours: 3
MKTG 3301 Principles of Marketing
Credit Hours: 3
WRIT 3312 Written Communications in Business
Credit Hours: 3

Additional Information

MGMT 4312 Capstone course--requires permission.

Major Requirements (18 hours)

All courses within the Major Requirements must be completed with a grade of C- or better. A minimum cumulative GPA of 2.0 or higher is required to graduate.

Major Requirements (18 hours)
MKTG 3313 Marketing Channels and Distribution
Credit Hours: 3
MKTG 3343 Consumer Behavior
Credit Hours: 3
MKTG 3351 Marketing Research
Credit Hours: 3
Major Electives (9 hours) Choose three courses from the list:
Choose 3 MKTG Upper-Level (33XX and 43XX) courses other than those already required.
MKTG 3331 Integrated Marketing Communications
MKTG 3348 Retail Management
Credit Hours: 3
MKTG 3360 Social Media Marketing
Credit Hours: 3
MKTG 4332 Services Marketing
Credit Hours: 0
MKTG 4351 International Marketing
Credit Hours: 3
MKTG 4335 Brands and Brand Management
Credit Hours: 3
MKTG 4338 Sports Marketing
Credit Hours: 3
MKTG 4391 Selected Topics in Marketing
Credit Hours: 3

Additional Information

MKTG 4391 with the course title Social Media Marketing

Elective Requirements (12 hours)

Elective Requirements (12 hours)
Choose 4 Upper-Level (33XX and 43XX) courses offered by Colleges of Business, Human Sciences & Humanities, Science & Engineering or Education

Graduation Requirements

  • Students must complete the final 30 semester hours of 3000 and 4000 level course work in residence at UHCL.
  • Students must complete a minimum of 12 semester credit hours of upper-level (3000-4000 level) coursework: (1) in the major and (2) in residence at UHCL.
  • Students must have a cumulative GPA of 2.000 on course work completed at UHCL with grades of "C" or better on at least 30 hours of resident upper-level work. Grades of "C-" or below cannot be applied toward the 30 hours of resident upper-level work.