Dec 26, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3353 - Alternative Media Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

In-depth exploration of persuasive communication as it relates to alternative media marketing and integrated marketing communication campaigns that utilize persuasive communication, including marketing, advertising, and PR communication strategies.

Prerequisites: Junior or Senior level standing.