|
Dec 11, 2024
|
|
|
|
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
|
COMM 3353 - Alternative Media MarketingCredit Hours: 3 Lecture: 3 Lab: 0
In-depth exploration of persuasive communication as it relates to alternative media marketing and integrated marketing communication campaigns that utilize persuasive communication, including marketing, advertising, and PR communication strategies.
Prerequisites: Junior or Senior level standing.
|
|