COMM 4323 - Public Relations Campaigns

Credit Hours: 3 Lecture: 3 Lab: 0

Fee Type: Special
Fee ($): 65

This course is designed to teach you how to think like a public relations professional. To do so, the course emphasizes the preparation of problem-solving campaigns, programs, and projects. Students will implement the four-step public relations process in the form of the group and individual proposals. Students will be expected to apply skills in critical thinking, numeracy, writing, reading, research, and new technologies. (Cross-listed with DMST 5330.)

Prerequisites: COMM 3320 and/or COMM 4322, or permission of instructor.