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Sep 14, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3346 - Healthcare MarketingCredit Hours: 3 Lecture: 3 Lab: 0
The growth of competition among healthcare providers provides new and exciting opportunities for marketers. This course provides students with the knowledge and skills needed to effectively market health care products and services. Students examine consumer needs, target market concepts, service development, pricing strategies, customer communications, channel management, cost benefit analysis, ethical considerations, and emerging issues in healthcare.
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