MKTG 3347 - Customer Relationship. Management

Credit Hours: 3 Lecture: 3 Lab: 0

This course covers relationship management as an effective component of an organization’s marketing effort. The primary emphasis is on the effort of the firm to manage its relationship with customers, including the capture, storage and analysis of customer information, with discussion of the people, processes, and technology involved in taking full advantage of this information.

Prerequisites: MKTG 3301 or equivalent.