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Dec 12, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3351 - Marketing ResearchCredit Hours: 3 Lecture: 3 Lab: 0
Focus is on the use of market intelligence to provide marketing decision-makers with data on the effectiveness of the current marketing mix, direction for necessary changes, and insight into new opportunities in the marketplace.
Prerequisites: MKTG 3301 or equivalents.
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