Dec 12, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3351 - Marketing Research

Credit Hours: 3 Lecture: 3 Lab: 0

Focus is on the use of market intelligence to provide marketing decision-makers with data on the effectiveness of the current marketing mix, direction for necessary changes, and insight into new opportunities in the marketplace.

Prerequisites: MKTG 3301  or equivalents.