MKTG 3360 - Social Media Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

An introductory look at the history, theory, technology, and uses of social media as a component of an organization’s integrated marketing communications plans. The course surveys current and emerging trends in the digital marketing space, and how it all fits together within a strategic marketing framework.

Prerequisites: MKTG 3301 or equivalent.