Sep 11, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4332 - Services Marketing

Credit Hours: 0 Lecture: 3 Lab: 0

Concepts and strategies in service industries which serve business and organizational customers. Examines the role of pricing, promotion, distribution, and product strategies in the business service sector.

Prerequisites: MKTG 3301  or equivalent or permission of instructor for non-majors.