MKTG 4338 - Sports Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

Sports marketing examines the world of sports from a strategic marketing perspective. More specifically, this course examines the strategic decisions related to target market, product, price and promotion within sports marketing context. An integrating strategic concept will be moving spectators up the ‘fan ladder’. The course concludes with a discussion of emerging issues in sports marketing.

Prerequisites: MKTG 3301 and MKTG 3343.