MKTG 4351 - International Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

Begins with a discussion of incentives for and barriers to international trade, and foreign market selection and entry strategies. Examines product, price, distribution, and promotion decisions in an international context. Involves analysis and critique of the marketing strategies used by a multinational firm.

Prerequisites: MKTG 3301 or equivalent.