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Sep 11, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4352 - Seminar in International MarketingCredit Hours: 3 Lecture: 3 Lab: 0
Field experience involving meetings with the chief marketing officers of firms operating in areas outside the United States. Sessions will concentrate on marketing problems found in other cultures, the solutions used to address those problems and how these problems and solutions are different from the American experience.
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