Nov 24, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3314 - Logistics Strategy

Credit Hours: 3 Lecture: 3 Lab: 0

An in-depth analysis of logistics and its role within the distribution strategy. The functional components such as inventory control, transportation, warehousing, purchasing, and supply chain management are examined.

Prerequisites: MKTG 3301  or equivalent.