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Nov 24, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3314 - Logistics StrategyCredit Hours: 3 Lecture: 3 Lab: 0
An in-depth analysis of logistics and its role within the distribution strategy. The functional components such as inventory control, transportation, warehousing, purchasing, and supply chain management are examined.
Prerequisites: MKTG 3301 or equivalent.
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