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May 05, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3343 - Consumer BehaviorCredit Hours: 3 Lecture: 3 Lab: 0
This course focuses on the individual consumer as a primary consideration in strategic marketing decisions. It provides insight into the motivations, influences and processes underlying consumption behavior, including psychological, situational and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making and customer satisfaction, among others.
Prerequisites: MKTG 3301 or equivalent.
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