|
May 05, 2024
|
|
|
|
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 3360 - Social Media MarketingCredit Hours: 3 Lecture: 3 Lab: 0
An introductory look at the history, theory, technology and uses of social media as a component of an organization’s integrated marketing communications plans. The course surveys current and emerging trends in the digital marketing space and how it all fits together within a strategic marketing framework.
Prerequisites: MKTG 3301 or equivalent.
|
|