Oct 12, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4332 - Services Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

Concepts and strategies in service industries that serve business and organizational customers. Examines the role of pricing, promotion, distribution and product strategies in the business service sector.

Prerequisites: MKTG 3301  or equivalent or permission of instructor for non-majors.