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Oct 12, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4332 - Services MarketingCredit Hours: 3 Lecture: 3 Lab: 0
Concepts and strategies in service industries that serve business and organizational customers. Examines the role of pricing, promotion, distribution and product strategies in the business service sector.
Prerequisites: MKTG 3301 or equivalent or permission of instructor for non-majors.
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