Most UHCL students don’t pay the full cost of college on their own. Last year, for example, two out of three UHCL students received some kind of aid package. Learn more about Costs and Aid.
From annual traditions like the Cultural Extravaganza, to faculty vs. student kickball games, UHCL’s campus activities offer an ideal opportunity to explore life outside the classroom.Discover the UHCL community.
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The experience you get here is for a purpose - to give you a better chance at career success. And while we’re affordable, we’re a great value because of how far our degree takes you. Meet our notable alumni.
Sports marketing examines the world of sports from a strategic marketing perspective. More specifically, this course examines the strategic decisions related to target market, product, price and promotion within sports marketing context. An integrating strategic concept will be moving spectators up the ‘fan ladder’. The course concludes with a discussion of emerging issues in sports marketing.
