DMST 5330 - Strategic Campaign Planning

Credit Hours: 3 Lecture: 3 Lab: 0

This course is designed to teach you how to think like a public relations professional. To do so, the course emphasizes the preparation of problem-solving campaigns, programs and projects. Students will implement the four-step public relations process in the form of the group and individual proposals. Students will be expected to apply skills in critical thinking, numeracy, writing, reading, research and new technologies. Cross-listed: COMM 4323

Prerequisites: DMST major, COMM 3320 or permission of instructor