HADM 5334 - Marketing Healthcare Services

Credit Hours: 3 Lecture: 3 Lab: 0

This course will provide students with the knowledge and skills needed to effectively market health care products and services. The course will focus on analyzing the health care marketing and management environment, identifying the primary marketing problems facing health care organizations and developing compelling and creative strategies for solving these problems. Fundamental concepts of marketing such as segmentation, targeting, positioning, customer satisfaction and perceived value will be reviewed in the context of health care marketing. Specific health care marketing tools will be presented to help in identifying problems and developing strategies.