HADM 5335 - Planning and Marketing Healthcare Services

Credit Hours: 3 Lecture: 3 Lab: 1

This course will provide students with the knowledge and skills needed to effectively plan and market healthcare products and services. The course will focus on identifying and analyzing marketing and planning problems faced by healthcare-related organizations. Topics to be covered: SWOT analysis, marketing mix, market segmentation, marketing research, etc. This comprehensive course is designed to help students in developing compelling and create strategies for solving these problems. Fundamental concepts of marketing and specific health care marketing tools for community health needs assessment and planning as well as analysis of the requisites, demands, processes and methods needed in future health services are studied.