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May 03, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 5332 - Executive Decisions in MarketingCredit Hours: 3 Lecture: 3 Lab: 0
Making information-based strategic and tactical marketing decisions related to target market selection, product, price, distribution and promotion that increase the probability of success in a competitive marketplace.
Prerequisites: BAPA 5031 and MGMT 5032 , or equivalents.
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