MKTG 5334 - Strategic Brand Management

Credit Hours: 3 Lecture: 3 Lab: 0

Building and effectively maintaining brand equity is among the top priorities of high-performing companies. Effective brand building and strategic brand management drive customer loyalty and superior long-term performance. Strategic Brand Management is a graduate course that explores why brands are important, what they represent to consumers and what firms should do to manage them effectively.

Prerequisites: BAPA 5031 or equivalents.