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May 04, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 5534 - Advanced Professional Services MarketingCredit Hours: 3 Lecture: 3 Lab: 0
Central issues involved in planning, implementing and controlling professional services marketing strategies. Examines positioning and use of information technology as a means of achieving differential.
Prerequisites: BAPA 5031 or equivalent.
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