Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3353 - Persuasive Communication: Case Studies and Strategy

Credit Hours: 3 Lecture: 3 Lab: 0

Persuasive communication as it relates to integrated marketing and public relations, from a communications standpoint. Case studies are used to teach creative strategies from idea to campaign implementation, including international case studies that require social and cultural diversity.

Prerequisites: Junior or Senior level standing.