Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3356 - Advertising Procedure

Credit Hours: 3 Lecture: 3 Lab: 0

Study of consumer advertising from several perspectives: historical forces, advertising agency operations and successful campaigns. Students learn about targeting demographics, innovative advertising methods and how to identify and collect information.