Dec 21, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 3356 - Advertising Procedure

Credit Hours: 3 Lecture: 3 Lab: 0

Study of consumer advertising from several perspectives: historical forces, advertising agency operations and successful campaigns. Students learn about targeting demographics, innovative advertising methods and how to identify and collect information.


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