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May 14, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 3331 - Integrated Marketing CommunicationsCredit Hours: 3 Lecture: 0 Lab: 1
Focus is on building relationships between brands and customers through the strategic use of the elements of the marketing communication mix, including advertising, sales promotion, direct marketing, personal selling and public relations.
Prerequisites: MKTG 3301 or equivalent.
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