MKTG 3343 - Consumer Behavior

Credit Hours: 3 Lecture: 3 Lab: 0

This course focuses on the individual consumer as a primary consideration in strategic marketing decisions. It provides insight into the motivations, influences and processes underlying consumption behavior, including psychological, situational and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making and customer satisfaction, among others.

Prerequisites: MKTG 3301 or equivalent.