COMM 4324 - Strategic Social Media

Credit Hours: 3 Lecture: 3 Lab: 0

Strategic Social Media is designed to teach the practices necessary for creating high-touch customer experiences that drive community across multiple social media platforms. In this course, students will learn how strategic collaboration, tactical execution, and measurement of social media efforts are handled in today’s businesses. The course will cover blog writing, video marketing, Facebook, Twitter, LinkedIn, and an array of niche social media platforms.