Jun 24, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

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Marketing is more than a job - it is a crucial business function. The University of Houston Clear Lake’s Bachelor of Science in Marketing will provide you with the education that is necessary to succeed in advertising, event management, marketing research, public relations, social media and more. Discover the science and art of marketing strategy, while learning fundamental principles of advertising and promotion. Coursework in this degree program will provide you with opportunities to conduct market research, explore consumer behavior, study logistics and assess distribution and marketing channels.

The degree in Marketing leads to the Bachelor of Science. A minimum of 57 upper-level (33XXand 43XX) hours and a total of 120 hours are required for the baccalaureate degree

University Core Requirements (42 Hours)

Communication (6 hours)

Additional Information

Grades must be C- or better.

Additional Information

Grade must be C- or better. Other courses may meet this requirement; however, MATH 1324  will still be required for all BUS majors.

Language, Philosophy and Culture (3 hours)

Choose one course from the approved list:

Creative Arts (3 Hours)

Choose one course from the approved list:

American History (6 hours)

Government/Political Science (6 hours)

Social and Behavioral Sciences (3 hours)

Additional Information

Other courses may meet this requirement, however, ECON 2301  will still be required for all Business majors.

Component Area Option (6 hours)

Two 1-hour Life and Physical Science Labs

College Core Requirements (48 hours)

The following courses, or their approved equivalents, constitute the business core and are required of all business students. No more than 6 hours of grades in the range of D+, D or D- are permitted in upper-level Business Core Requirements.

Additional Information

When ECON 2301  is used to satisfy the Social Behavioral Sciences Requirement, an additional elective will be needed.

Major Requirements (18 hours)

All courses within the Major Requirements must be completed with a grade of C- or better. A minimum cumulative GPA of 2.0 or higher is required to graduate.

Major Electives (9 hours) Choose three courses from the list:

Choose 3 MKTG upper-level (33XX and 43XX) courses other than those already required.

Additional Information

MKTG 4391  with the course title Social Media Marketing

Elective Requirements (12 hours)

Choose 4 upper-level (33XX and 43XX) courses offered by Colleges of Business, Human Sciences & Humanities, Science & Engineering or Education

Graduation Requirements

  • Students must complete the final 30 semester hours of 3000 and 4000 level course work in residence at UHCL.
  • Students must complete a minimum of 12 semester credit hours of upper-level (3000-4000 level) coursework: (1) in the major and (2) in residence at UHCL.
  • Students must have a cumulative GPA of 2.000 on course work completed at UHCL with grades of “C” or better on at least 30 hours of resident upper-level work. Grades of “C-” or below cannot be applied toward the 30 hours of resident upper-level work.

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