Program: Marketing, B.S. - University of Houston Clear Lake

Apr 01, 2025

2023-2024 Undergraduate Catalog

Marketing, B.S. Degree Map

Marketing is more than a job - it is a crucial business function. The University of Houston Clear Lake’s Bachelor of Science in Marketing will provide you with the education that is necessary to succeed in advertising, event management, marketing research, public relations, social media and more. Discover the science and art of marketing strategy, while learning fundamental principles of advertising and promotion. Coursework in this degree program will provide you with opportunities to investigate and understand consumer behavior, take a deep dive into branding strategies, explore the many facets of promotion and marketing communications, and examine and assess logistics and marketing distribution channels.

The degree in Marketing leads to the Bachelor of Science. A minimum of 57 upper-level (33XXand 43XX) hours and a total of 120 hours are required for the baccalaureate degree

University Core Requirements (42 Hours)

Communication (6 hours)

WRIT 1301 - Composition I Credit Hours: 3
WRIT 1302 - Composition II Credit Hours: 3
WRIT 2311 - Introduction to Professional Writing Credit Hours: 3

Additional Information

Grades must be C- or better.

Mathematics (3 hours)

MATH 1324 - Mathematics for Business and Social Sciences Credit Hours: 3

Additional Information

Grade must be C- or better. Other courses may meet this requirement; however, MATH 1324 will still be required for all BUS majors.

Life and Physical Sciences (6 hours)

Choose two courses from the approved list:

ASTR 1303 - Stars and Galaxies Credit Hours: 3
ASTR 1304 - Solar System Credit Hours: 3
BIOL 1306 - Biology for Science Majors I Credit Hours: 3
BIOL 1307 - Biology for Science Majors II Credit Hours: 3
BIOL 1308 - Biology for Non-Science Majors I Credit Hours: 3
BIOL 1309 - Biology for Non-Science Majors II Credit Hours: 3
BIOL 2301 - Anatomy & Physiology I Credit Hours: 3
BIOL 2302 - Anatomy & Physiology II Credit Hours: 3
CHEM 1305 - Introductory Chemistry I Credit Hours: 3
CHEM 1311 - General Chemistry I Credit Hours: 3
CHEM 1312 - General Chemistry II Credit Hours: 3
CHEM 1372 - Diet and Nutrition Chemistry Credit Hours: 3
ENSC 1301 - Environmental Science I Credit Hours: 3
ENSC 1302 - Environmental Science II Credit Hours: 3
GEOL 1303 - Physical Geology Credit Hours: 3
GEOL 1304 - Historical Geology Credit Hours: 3
PHYS 1301 - College Physics I Credit Hours: 3
PHYS 1302 - College Physics II Credit Hours: 3
PHYS 2325 - University Physics I Credit Hours: 3
PHYS 2326 - University Physics II Credit Hours: 3
PHYS 2425 - University Physics l with Laboratory Credit Hours: 4
PHYS 2426 - University Physics ll with Laboratory Credit Hours: 4

Language, Philosophy and Culture (3 hours)

Choose one course from the approved list:

ANTH 2346 - General Anthropology Credit Hours: 3
COMM 1307 - Introduction to Mass Communication Credit Hours: 3
HUMN 1301 - Humanities Credit Hours: 3
LITR 2341 - Literature and Experience Credit Hours: 3
PHIL 1301 - Introduction to Philosophy Credit Hours: 3
SPAN 2311 - Intermediate Spanish I Credit Hours: 3
WGST 1301 - Gender Matters: Introduction to Women’s and Gender Studies Credit Hours: 3

Creative Arts (3 Hours)

Choose one course from the approved list:

ARTS 1303 - World Art Survey I Credit Hours: 3
ARTS 1304 - World Art Survey II Credit Hours: 3
ARTS 2379 - Arts and the Child Credit Hours: 3
ARTS 1314 - Dance Appreciation Credit Hours: 3
ARTS 2372 - Integrating Visual Art: Arts and STEM Credit Hours: 3
LITR 2366 - Introduction to Film Studies Credit Hours: 3

Additional Information

Other courses may meet this requirement; however, ECON 2301 will still be required for all Business majors.

Component Area Option (6 hours)

Two 1-hour Life and Physical Science Labs

COMM 1315 - Public Speaking Credit Hours: 3
PSYC 1100 - Learning Frameworks Credit Hours: 1

College Core Requirements (48 hours)

The following courses, or their approved equivalents, constitute the business core and are required of all business students. No more than 6 hours of grades in the range of D+, D or D- are permitted in upper-level Business Core Requirements.

Core Requirements for Business Majors (48 hours)

ACCT 2301 - Principles of Accounting I - Financial Credit Hours: 3
ACCT 2302 - Principles of Accounting II - Managerial Credit Hours: 3
MGMT 1301 - Business Principles Credit Hours: 3
ECON 2301 - Principles of Macroeconomics Credit Hours: 3
ECON 2302 - Principles of Microeconomics Credit Hours: 3
ISAM 1305 - Business Computer Applications Credit Hours: 3
DSCI 3321 - Statistics I Credit Hours: 3
DSCI 3331 - Quantitative Methods for Management Credit Hours: 3
ECON 3311 - Money and Banking Credit Hours: 3
FINC 3331 - Business Finance Credit Hours: 3
ISAM 3303 - Information Systems for Management Credit Hours: 3
LEGL 3301 - Business Law Credit Hours: 3
MGMT 3301 - Management Theory and Practice Credit Hours: 3
MGMT 4312 - Strategic Management (Capstone) Credit Hours: 3
MKTG 3301 - Principles of Marketing Credit Hours: 3
WRIT 3312 - Written Communications in Business Credit Hours: 3

Additional Information

When ECON 2301 is used to satisfy the Social Behavioral Sciences Requirement, an additional elective will be needed.

MGMT 4312 - Strategic Management (Capstone) Credit Hours: 3

Major Requirements (18 hours)

A minimum cumulative GPA of 2.0 or higher is required to graduate.

Major Required Courses (12 hours)

The following four courses must be completed with a grade of C- or better.

MKTG 3313 - Marketing Channels and Distribution Credit Hours: 3
MKTG 3331 - Integrated Marketing Communications Credit Hours: 3
MKTG 3343 - Consumer Behavior Credit Hours: 3
MKTG 4335 - Brands and Brand Management Credit Hours: 3

Major Electives (6 hours) Choose two courses from the list:

Choose 2 MKTG upper-level (33XX and 43XX) courses other than those already required above. Check with Academic Advising for any Marketing Courses not appearing on the list below.

MKTG 3348 - Retail Management Credit Hours: 3
MKTG 3351 - Marketing Research Credit Hours: 3
MKTG 3360 - Social Media Marketing Credit Hours: 3
MKTG 4332 - Services Marketing Credit Hours: 3
MKTG 4351 - International Marketing Credit Hours: 3
MKTG 4338 - Sports Marketing Credit Hours: 3
MKTG 4379 - Internship in Marketing Credit Hours: 3
MKTG 4391 - Selected Topics in Marketing Credit Hours: 3

Elective Requirements (12 hours)

Choose 4 upper-level (33XX and 43XX) courses offered by Colleges of Business, Human Sciences & Humanities, Science & Engineering or Education

Graduation Requirements

Students must complete the final 30 semester hours of 3000 and 4000 level course work in residence at UHCL.
Students must complete a minimum of 12 semester credit hours of upper-level (3000-4000 level) coursework: (1) in the major and (2) in residence at UHCL.
Students must have a cumulative GPA of 2.000 on course work completed at UHCL with grades of “C” or better on at least 30 hours of resident upper-level work. Grades of “C-” or below cannot be applied toward the 30 hours of resident upper-level work.

Marketing, B.S.

Marketing, B.S. Degree Map

University Core Requirements (42 Hours)

Communication (6 hours)

Additional Information

Mathematics (3 hours)

Additional Information

Life and Physical Sciences (6 hours)

Language, Philosophy and Culture (3 hours)

Creative Arts (3 Hours)

American History (6 hours)

Government/Political Science (6 hours)

Social and Behavioral Sciences (3 hours)

Additional Information

Component Area Option (6 hours)

College Core Requirements (48 hours)

Core Requirements for Business Majors (48 hours)

Additional Information

Major Requirements (18 hours)

Major Required Courses (12 hours)

Major Electives (6 hours) Choose two courses from the list:

Elective Requirements (12 hours)

Graduation Requirements