This minor is designed to provide students with the consumer-oriented way of thinking and an understanding of how the marketing function contributes to an organization’s long-term success. Students will learn critical marketing knowledge, skills, and abilities by conducting market research to identify segments of the market to target; developing and pricing products or service offerings; communicating about product or service offerings through advertising, sales, sales promotion and public relations; and getting products or services into the hands of customers.
Students must include the minor in the degree plan no later than the achievement of senior status. Minors must be completed as part of a planned degree program prior to graduation. Substitutions in a minor can be initiated by either the major- or minor-granting department but must be approved by both departments. A minor designation is displayed on the transcript after graduation but is not displayed on the diploma.
Minors are not required of any student. For each minor, students must complete at least 15 hours with at least nine of these hours drawn from upper-level (33XX and/or 43XX) course offerings. All courses for minor credit must be completed with a grade of C or above.