BAPA 5031 - Survey of Business Principles

Credit Hours: 3 Lecture: 3 Lab: 0

An introduction to and survey of business principles including principles of statistics, economics, and marketing theory and practice. Topics from statistics may include sampling, data measurements, descriptive statistics, probability, probability distributions, confidence intervals, hypotheses testing, correlation, simple and multiple regression, ANOVA, forecasting, and statistical process control. Topics from economics may include principles and analysis of microeconomic and macroeconomic issues and concepts as applied in a domestic and global setting. Topics from marketing may include how product, distribution, promotion and pricing strategies are determined in a dynamic environment to create customer value. May not be taken as graduate elective credit by any BUS student.