Marketing, B.S.

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Marketing, B.S. Degree Map

Marketing is more than a job; it is a crucial business function. University of Houston Clear Lake’s Bachelor of Science in Marketing will provide you with the education that is necessary to succeed in advertising, event management, marketing research, public relations, social media and more. Discover the science and art of marketing strategy, while learning fundamental principles of advertising and promotion. Coursework in this degree program will provide you with opportunities to investigate and understand consumer behavior, take a deep dive into branding strategies, explore the many facets of promotion and marketing communications, and examine and assess logistics and marketing distribution channels.

The degree in Marketing leads to the Bachelor of Science. A minimum of 57 upper-level (33XXand 43XX) hours and a total of 120 hours are required for the baccalaureate degree

University Core Requirements (42 Hours)

Communication (6 hours)

Choose TWO courses from the UHCL core approved list.

Mathematics (3 hours)

Choose ONE course from the UHCL core approved list.

MATH 1324 recommended for this requirement. This course is required for this major.

Life and Physical Sciences (6 hours)

Choose TWO courses from the UHCL core approved list.

Language, Philosophy and Culture (3 hours)

Choose ONE course from the UHCL core approved list.

Creative Arts (3 Hours)

Choose ONE course from the UHCL core approved list.

American History (6 hours)

Choose TWO courses from the UHCL core approved list.

Government/Political Science (6 hours)

Choose TWO courses from the UHCL core approved list.

Social and Behavioral Sciences (3 hours)

Choose ONE course from the UHCL core approved list.

ECON 2301 recommended for this requirement. This course is required for all business majors.

Component Area Option (6 hours)

Choose SIX hours from the UHCL core approved list.

Two 1-hour Life and Physical Science Labs are required co-requisites for the chosen science courses.

Field of Study - Business Administration

Undergraduate Field of Study (24 hours)

All courses in the Field of Study must be completed with a grade of “C-” or higher, unless a transfer student has completed their Business Administration and Management Field of Study at another Texas public institution.

ACCT 2301 - Principles of Accounting I - Financial Credit Hours: 3
ACCT 2302 - Principles of Accounting II - Managerial Credit Hours: 3
ECON 2301 - Principles of Macroeconomics Credit Hours: 3
ECON 2302 - Principles of Microeconomics Credit Hours: 3
MATH 1324 - Mathematics for Business and Social Sciences Credit Hours: 3
MGMT 1301 - Business Principles Credit Hours: 3

Additional Information

ECON 2301 (component 080) and MATH 1324 (component 020) are also recommended for Texas Common Core components.

UHCL Designation

University of Houston-Clear Lake designates the following two courses as necessary to complete the Field of Study

ISAM 1305 - Business Computer Applications Credit Hours: 3
DSCI 3321 - Statistics I Credit Hours: 3

Business Core (27 Hours)

The following courses, or their approved equivalents, constitute the Business Core and are required of all business students. No more than six hours of grades in the range of D+, D or D- are permitted in upper-level (33XX and 43XX) Business Core Requirement.

DSCI 3331 - Quantitative Methods for Management Credit Hours: 3
ECON 3311 - Money and Banking Credit Hours: 3
FINC 3331 - Business Finance Credit Hours: 3
ISAM 3303 - Information Systems for Management Credit Hours: 3
LEGL 3301 - Business Law Credit Hours: 3
MGMT 3301 - Management Theory and Practice Credit Hours: 3
MGMT 4312 - Strategic Management (Capstone) Credit Hours: 3
MKTG 3301 - Principles of Marketing Credit Hours: 3
WRIT 3312 - Written Communications in Business Credit Hours: 3

Major Requirements (18 hours)

A minimum cumulative GPA of 2.0 or higher is required to graduate.

Major Required Courses (12 hours)

The following four courses must be completed with a grade of C- or better.

MKTG 3313 - Marketing Channels and Distribution Credit Hours: 3
MKTG 3331 - Integrated Marketing Communications Credit Hours: 3
MKTG 3343 - Consumer Behavior Credit Hours: 3
MKTG 4335 - Brands and Brand Management Credit Hours: 3

Major Electives (6 hours) Choose two courses from the list:

Choose 2 MKTG upper-level (33XX and 43XX) courses other than those already required above. Check with Academic Advising for any marketing courses not appearing on the list below.

MKTG 3348 - Retail Management Credit Hours: 3
MKTG 3351 - Marketing Research Credit Hours: 3
MKTG 3360 - Social Media Marketing Credit Hours: 3
MKTG 4332 - Services Marketing Credit Hours: 3
MKTG 4351 - International Marketing Credit Hours: 3
MKTG 4338 - Sports Marketing Credit Hours: 3
MKTG 4379 - Internship in Marketing Credit Hours: 3
MKTG 4391 - Selected Topics in Marketing Credit Hours: 3

Elective Requirements (12 hours)

Choose 4 upper-level (33XX and 43XX) courses offered by Colleges of Business, Human Sciences & Humanities, Science & Engineering or Education

Graduation Requirements

Students must complete the final 30 semester hours of 3000- and 4000-level coursework in residence at UHCL.
Students must complete a minimum of 12 semester credit hours of upper-level (3000-4000 level) coursework: (1) in the major and (2) in residence at UHCL.
Students must have a cumulative GPA of 2.000 on coursework completed at UHCL with grades of “C” or better on at least 30 hours of resident upper-level work. Grades of “C-” or below cannot be applied toward the 30 hours of resident upper-level work.