MKTG 5334 - Strategic Brand Management

Credit Hours: 3 Lecture: 3 Lab: 0

Building and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand building and strategic brand management drives customer loyalty and superior long term performance. Strategic Brand Management is a graduate course that explores why brands are important, what they represent to consumers, and what firms should do to manage them effectively.

Prerequisites: BAPA 5031 or equivalents.