MKTG 5532 - International Marketing Strategy

Credit Hours: 3 Lecture: 3 Lab: 0

Begins with a discussion of incentives for and barriers to international trade, and foreign market selection and entry strategies. Then examines product, price, distribution, and promotion decisions in an international context. Involves secondary marketing research and developing a marketing plan for product introduction into a foreign market.

Prerequisites: BAPA 5031 or equivalent.