COMM 4323 - Public Relations Campaigns

Credit Hours: 3 Lecture: 3 Lab: 0

Fee Type: Special
Fee ($): 65

This course is designed to teach you how to think like a public relations professional. To do so, the course emphasizes the preparation of problem-solving campaigns, programs and projects. Students will implement the four-step public relations process in the form of group and individual proposals. Students will be expected to apply skills in critical thinking, numeracy, writing, reading, research and new technologies. (Cross-listed with DMST 5330.)

Prerequisites: COMM 3320 and/or COMM 4322, or permission of instructor.