MGMT 4336 - Principles of Entrepreneurship

Credit Hours: 3 Lecture: 3 Lab: 0

Examines the preparation and foundation of new ventures. Topics include opportunity recognition, market analysis, organizational forms and ownership structures, venture capital, strategy formulation and feasibility analysis. This course includes preparation and presentation of a comprehensive business plan.

Prerequisites: MGMT 3301 and MKTG 3301 or equivalents.