Feb 11, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKTG 3313 - Marketing Channels and Distribution

Credit Hours: 3 Lecture: 3 Lab: 0

Examination of the strategic role of distribution within the overall marketing strategy. Specific managerial and regulatory issues in designing and coordinating industrial distribution channels and channel relationships are discussed.

Prerequisites: MKTG 3301  or equivalent.