Feb 07, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKTG 3344 - Internet Marketing

Credit Hours: 3 Lecture: 3 Lab: 0

An examination of how the internet is transforming relationships between organizations and their customers, as well as changing the competitive dynamics of the marketplace, with an emphasis on the strategic role of the internet in the marketing plan.

Prerequisites: MKTG 3301  or equivalent.