|
Feb 07, 2025
|
|
|
|
2024-2025 Undergraduate Catalog
|
MKTG 3344 - Internet MarketingCredit Hours: 3 Lecture: 3 Lab: 0
An examination of how the internet is transforming relationships between organizations and their customers, as well as changing the competitive dynamics of the marketplace, with an emphasis on the strategic role of the internet in the marketing plan.
Prerequisites: MKTG 3301 or equivalent.
|
|