MKTG 3348 - Retail Management

Credit Hours: 3 Lecture: 3 Lab: 0

The study of fundamental retailing concepts and practices from a management perspective. Topics include location selection, store layout, store operation and management, branding, merchandising, shelf management, pricing alternatives, point-of-sale merchandising, advertising and communication effectiveness, customer service, customer analysis, and retail information systems and control.

Prerequisites: MKTG 3301 or equivalent.