Feb 14, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKTG 3351 - Marketing Research

Credit Hours: 3 Lecture: 3 Lab: 0

Focus is on the use of market intelligence to provide marketing decision-makers with data on the effectiveness of the current marketing mix, direction for necessary changes and insight into new opportunities in the marketplace.

Prerequisites: MKTG 3301  or equivalents.