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Feb 11, 2025
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2024-2025 Undergraduate Catalog
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MKTG 3360 - Social Media MarketingCredit Hours: 3 Lecture: 3 Lab: 0
An introductory look at the history, theory, technology and uses of social media as a component of an organization’s integrated marketing communications plans. The course surveys current and emerging trends in the digital marketing space and how it all fits together within a strategic marketing framework.
Prerequisites: MKTG 3301 or equivalent.
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